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Category: SEO Trends

Named studies with disclosed methodology, industry data and structural shifts in search and AI search.

Three-step diagram of how Google's crawl and index timings reached the reader. One, the slide: Gary Illyes presented typical and worst-case durations in Barcelona on 2 October 2026, and what it does not show is anything published, because Google published no blog post, no documentation page and no changelog entry. Two, the recap: one attendee, John Campbell of the agency ROAST, recapped it on LinkedIn, and what it does not show is a first-hand reading, because LinkedIn blocks automated retrieval and this article has not read it directly. Three, two reports: PPC Land published eight rows on 3 October and Relevant Audience sixteen on the 4th, and what it does corroborate is that the eight shared rows match exactly, which validates the transcript and not the data. None of the sixteen figures carries a methodology, a sample size, a date range or a definition of typical. SEO Trends Google Read Out Its Own Crawl and Index Timings Gary Illyes presented Google internal crawling, indexing and serving timings in Barcelona. Google has published none of the figures, so we checked… 15 min read SEO Trends Google’s SAFE Paper Is About YouTube, Not Search Rankings Google published SAFE, a multi-agent forensic system for “AI slop”. The paper is about YouTube channels, not Search, and it carries no… 10 min read SEO Trends AI Mode Cuts Publisher Clicks by 18.8 Points: The First Randomised Experiment A preregistered field experiment with 1,100 Google users measures the causal effect of AI Mode on clicks to publishers: −18.8 percentage points.… 11 min read SEO Trends Microsoft’s Own Data on Copilot’s Publisher Click Loss A court filing made public on 17 September 2026 contains Microsoft’s own measurement of how many clicks publishers lose to Bing Chat… 10 min read