Search Engine Optimization (SEO) can be divided into two main sections:

  • ON-PAGE SEO (On-page optimization, its content, and its technical details)
  • OFF-PAGE SEO (Off-page optimization, link optimization and search engine crawling).

SEO - ONPAGE y OFFPAGE differences

Differences between OnPage SEO and OffPage SEO

But before we dive into these two major segments. Let’s review several fundamental SEO concepts.

  1. What is SEO
  2. Evolution and History of SEO
  3. How does Google and other search engines work?
  4. What is an hyperlink and what types of links are there?
  5. How do anchor texts work (anchor text)?